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SEO · On-Page SEO

Internal Linking

Internal links help visitors move through your site and tell search engines which pages matter and how they relate.

Beginner 5 min Lesson 8 of 22
Before you start:URL Structure
0/22 in SEO
On this page · 5 min · Beginner

On this page

  1. Learning objectives
  2. Explanation
  3. Code example
  4. Step by step
  5. Real-world use
  6. Common mistakes
  7. Best practices
  8. Remember this
  9. Practice exercise
  10. Mini quiz
  11. Related topics
  12. My notes
Reading time
5 min
Difficulty
Beginner
Updated
Oct 29, 2026

Related tutorials

Interview questions

Learning objectives#

  • Write descriptive anchor text
  • Build hub-and-spoke structures
  • Add breadcrumbs and related links
  • Find and fix orphan pages

Explanation#

Links pass context through anchor text: “learn the useEffect hook” beats “click here”.

Hub (pillar) pages link to detailed pages (spokes), which link back and to siblings — clear topic clusters.

Breadcrumbs, previous/next links and “related tutorials” sections give every page several internal links.

Important pages should be reachable within three clicks from the home page. Orphan pages (no internal links) are rarely crawled.

Code example: Links in a lesson#

HTMLLinks in a lesson Illustrative
<nav aria-label="Breadcrumb">
  <a href="/">Home</a> › <a href="/tutorials">Tutorials</a> › <a href="/tutorials/react">React</a> › useState
</nav>


<p>State updates re-render the component. To run code after rendering,
   use the <a href="/tutorials/react/useeffect-hook">useEffect hook</a>.</p>


<aside>
  <h2>Related tutorials</h2>
  <ul>
    <li><a href="/tutorials/react/props">Passing data with props</a></li>
    <li><a href="/tutorials/javascript/closures">JavaScript closures</a></li>
  </ul>
</aside>
Expected output
Each lesson links up (breadcrumb), across (related) and forward (contextual link) with descriptive anchors.

This example is illustrative. Copy or download it and run it in your own environment; the expected output is shown above.

Step-by-step explanation#

  1. Breadcrumbs link to parent sections.
  2. Contextual links use descriptive anchor text.
  3. Related links connect sibling topics.
  4. Track pages = hubs; lessons = spokes.

Real-world use case#

Adding “related tutorials” to every lesson helped new lessons get crawled and indexed within days.

Common mistakes#

“Click here” anchors

They tell users and search engines nothing.

Links only in JavaScript click handlers

Use real <a href> elements so crawlers can follow them.

Best practices#

  • Descriptive anchors
  • Topic clusters with hubs
  • Breadcrumbs + related links
  • No orphan pages

Remember this#

Anchor text = context.

Hubs ↔ spokes.

Real <a href>, max ~3 clicks deep.

Practice exercise#

Your task: Rewrite: “For more information <a>click here</a>.”

Show solution
HTML Illustrative
Learn how to <a href="/tutorials/sql-server/indexes">speed up queries with indexes</a>.

Mini quiz#

Internal Linking quizMultiple choice Question 1 of 1

What is an orphan page?

Score so far: 0/0

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My notes#

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